We created this video to introduce the the IBM Power Systems keynote presentation at the Think 2018 conference in Las Vegas. The presentation marked the debut of the brand new POWER9 server series, the fastest IBM servers ever, specifically built for AI and blockchain applications.
Entitled “Superpower,” the script and footage takes advantage of the Think setting to have a little fun: the audience is already pro-IBM and more than likely can’t wait for the debut of the POWER9. We highlight the server and its advanced capabilities, but really we’re highlighting the customer. Lily Rabe, the voice of the new “Let’s put smart to work” campaign, lends a powerful VO.
AD: Ginine Gordon
ECDs: George Tannenbaum & Keith Anderson