IBMblr is IBM’s Tumblr page, made up of brief summaries of timely cultural events and news stories that involve IBM in interesting ways. The IBMblr posts summarize what event/story is, why it matters, and how IBM helped. IBMblr’s teenage demographic is also much younger than IBM’s typical b2b, C-level audience, which gives the content a different look and feel. IBMblr is tailored to teenagers interested in science, technology, coding, etc. The goal is for the reader to imagine what’s possible.