We wanted the series to feel analog and almost handmade, colorful and fun. We worked with Polyester on the animation.
(IBMblr’s teenage demographic is also much younger than IBM’s audience, which gives the content a different look and feel. IBMblr has over 100,000 followers and is tailored to teenagers interested in science, technology, coding, etc. The goal is for the reader to imagine what’s possible with IBM.)
AD: Ginine Gordon
ACDs: Nicole Narvaez & Matthew Coleman