Industry Insiders Roundtable, IBM Industries

To promote IBM Industries and build eminence for the individual IBM industry experts themselves, we hosted a roundtable discussion with five IBM “industry insiders,” moderated by Business Insider co-founder and CEO Henry Blodget. From this discussion, we created a series of videos focusing on the forces transforming every industry. We created a landing page for the videos to live, as well as accompanying social assets and InMails sent out by the discussion participants.

AD: Erin Wilson
CDs: Chris Schifando & Matt Chapman