We were tasked with creating social tiles to announce the release of IBM’s Watson-powered offering aimed at CIOs and other high-level IT executives, IBM Services Platform with Watson. The launch was the first IBM Services communication to align with the new IBM brand platform, You^IBM (read: “You to the power of IBM”). The initial rollout of the You^IBM platform had been consumer focused, so implementing it on the b2b side was critical but uncharted. As such, this work was presented to the very top of IBM’s marketing dept.: Jon Iwata, Chief Brand Officer, and Michelle Peluso, CMO, both signed off and applauded the launch.