BeAlive is a new media platform built for millennials who love being outside but don’t necessarily belong to the vegan-Patagonia-day hike demographic. The content on BeAlive is geared toward anglers, hunters, climbers and conservationists—and largely contributed by them as well. In tandem with the visual identity and design, I developed the brand manifesto, voice and point of view, and created the tagline Born For This.

BeAlive is a new media platform built for millennials who love being outside but don’t necessarily belong to the vegan-Patagonia-day hike demographic. The content on BeAlive is geared toward anglers, hunters, climbers and conservationists—and largely contributed by them as well. In tandem with the visual identity and design, I developed the brand manifesto, voice and point of view, and created the tagline Born For This.

BeAlive is a new media platform built for millennials who love being outside but don’t necessarily belong to the vegan-Patagonia-day hike demographic. The content on BeAlive is geared toward anglers, hunters, climbers and conservationists—and largely contributed by them as well. In tandem with the visual identity and design, I developed the brand manifesto, voice and point of view, and created the tagline Born For This.

BeAlive is a new media platform built for millennials who love being outside but don’t necessarily belong to the vegan-Patagonia-day hike demographic. The content on BeAlive is geared toward anglers, hunters, climbers and conservationists—and largely contributed by them as well. In tandem with the visual identity and design, I developed the brand manifesto, voice and point of view, and created the tagline Born For This.

BeAlive is a new media platform built for millennials who love being outside but don’t necessarily belong to the vegan-Patagonia-day hike demographic. The content on BeAlive is geared toward anglers, hunters, climbers and conservationists—and largely contributed by them as well. In tandem with the visual identity and design, I developed the brand manifesto, voice and point of view, and created the tagline Born For This.

Client: BeAlive

Art Direction: Aaron Ricchio

Voice, identity, website, social, digital

Client: BeAlive

Art Direction: Aaron Ricchio

Voice, identity, website, social, digital

Client: BeAlive

Art Direction: Aaron Ricchio

Voice, identity, website, social, digital

Client: BeAlive

Art Direction: Aaron Ricchio

Voice, identity, website, social, digital

Client: BeAlive

Art Direction: Aaron Ricchio

Voice, identity, website,

social, digital