Held every year in Barcelona, Mobile World Congress is packed with busy industry people, thought leaders and technology influencers—and they all need a ride to the convention center. So we gave them one. For this content series, we paired up different influencers and industry figures, drove them around Barcelona in our luxe Mobile Ideas van and filmed their insight-filled conversations. IBM’s coverage of Mobile World Congress 2016? As mobile as it gets.

Held every year in Barcelona, Mobile World Congress is packed with busy industry people, thought leaders and technology influencers—and they all need a ride to the convention center. So we gave them one. For this content series, we paired up different influencers and industry figures, drove them around Barcelona in our luxe Mobile Ideas van and filmed their insight-filled conversations. IBM’s coverage of Mobile World Congress 2016? As mobile as it gets.

Held every year in Barcelona, Mobile World Congress is packed with busy industry people, thought leaders and technology influencers—and they all need a ride to the convention center. So we gave them one. For this content series, we paired up different influencers and industry figures, drove them around Barcelona in our luxe Mobile Ideas van and filmed their insight-filled conversations. IBM’s coverage of Mobile World Congress 2016? As mobile as it gets.

Held every year in Barcelona, Mobile World Congress is packed with busy industry people, thought leaders and technology influencers—and they all need a ride to the convention center. So we gave them one. For this content series, we paired up different influencers and industry figures, drove them around Barcelona in our luxe Mobile Ideas van and filmed their insight-filled conversations. IBM’s coverage of Mobile World Congress 2016? As mobile as it gets.

Held every year in Barcelona, Mobile World Congress is packed with busy industry people, thought leaders and technology influencers—and they all need a ride to the convention center. So we gave them one. For this content series, we paired up different influencers and industry figures, drove them around Barcelona in our luxe Mobile Ideas van and filmed their insight-filled conversations. IBM’s coverage of Mobile World Congress 2016? As mobile as it gets.

Client: IBM

Creative Direction: Todd Pruzan

Art Direction: Melvin Espinal

Social, digital

Client: IBM

Creative Direction: Todd Pruzan

Art Direction: Melvin Espinal

Social, digital

Client: IBM

Creative Direction: Todd Pruzan

Art Direction: Melvin Espinal

Social, digital

Client: IBM

Creative Direction: Todd Pruzan

Art Direction: Melvin Espinal

Social, digital

Client: IBM

Creative Direction: Todd Pruzan

Art Direction: Melvin Espinal

Social, digital