Since 1993, IBM has held the record for the most patents registered annually. To celebrate the 25th anniversary of IBM inventors’ patent leadership, we created a series of playful gifs to highlight 5 of 2017’s over 9,000 patents. The patents (controlling self-driving cars, simplifying blockchain transactions, etc.) are very technical, so the gifs do a lot of complex storytelling without being too literal, or too metaphorical. They live on IBMblr, IBM’s Tumblr page designed for a teenage but tech-savvy audience.

Since 1993, IBM has held the record for the most patents registered annually. To celebrate the 25th anniversary of IBM inventors’ patent leadership, we created a series of playful gifs to highlight 5 of 2017’s over 9,000 patents. The patents (controlling self-driving cars, simplifying blockchain transactions, etc.) are very technical, so the gifs do a lot of complex storytelling without being too literal, or too metaphorical. They live on IBMblr, IBM’s Tumblr page designed for a teenage but tech-savvy audience.

Since 1993, IBM has held the record for the most patents registered annually. To celebrate the 25th anniversary of IBM inventors’ patent leadership, we created a series of playful gifs to highlight 5 of 2017’s over 9,000 patents. The patents (controlling self-driving cars, simplifying blockchain transactions, etc.) are very technical, so the gifs do a lot of complex storytelling without being too literal, or too metaphorical. They live on IBMblr, IBM’s Tumblr page designed for a teenage but tech-savvy audience.

Since 1993, IBM has held the record for the most patents registered annually. To celebrate the 25th anniversary of IBM inventors’ patent leadership, we created a series of playful gifs to highlight 5 of 2017’s over 9,000 patents. The patents (controlling self-driving cars, simplifying blockchain transactions, etc.) are very technical, so the gifs do a lot of complex storytelling without being too literal, or too metaphorical. They live on IBMblr, IBM’s Tumblr page designed for a teenage but tech-savvy audience.

Since 1993, IBM has held the record for the most patents registered annually. To celebrate the 25th anniversary of IBM inventors’ patent leadership, we created a series of playful gifs to highlight 5 of 2017’s over 9,000 patents. The patents (controlling self-driving cars, simplifying blockchain transactions, etc.) are very technical, so the gifs do a lot of complex storytelling without being too literal, or too metaphorical. They live on IBMblr, IBM’s Tumblr page designed for a teenage but tech-savvy audience.

Client: IBM

Creative Direction: Matthew Coleman and Nicole Narvaez 

Art Direction: Marianna von Fedak

Social

Client: IBM

Creative Direction: Matthew Coleman and Nicole Narvaez 

Art Direction: Richie Aguilar

Social

Client: IBM

Creative Direction: Matthew Coleman and Nicole Narvaez 

Art Direction: Richie Aguilar

Social

Client: IBM

Creative Direction:

Matthew Coleman and Nicole Narvaez 

Art Direction: Richie Aguilar

Social

Client: IBM

Creative Direction:

Matthew Coleman

and Nicole Narvaez 

Art Direction: Richie Aguilar

Social