Patent Leadership 25th Anniversary
Patent Leadership 25th Anniversary
Patent Leadership
25th Anniversary
Since 1993, IBM has held the record for the most patents registered annually. To celebrate the 25th anniversary of IBM inventors’ patent leadership, we created a series of playful gifs to highlight 5 of 2017’s over 9,000 patents. The patents (controlling self-driving cars, simplifying blockchain transactions, etc.) are very technical, so the gifs do a lot of complex storytelling without being too literal, or too metaphorical. They live on IBMblr, IBM’s Tumblr page designed for a teenage but tech-savvy audience.
Since 1993, IBM has held the record for the most patents registered annually. To celebrate the 25th anniversary of IBM inventors’ patent leadership, we created a series of playful gifs to highlight 5 of 2017’s over 9,000 patents. The patents (controlling self-driving cars, simplifying blockchain transactions, etc.) are very technical, so the gifs do a lot of complex storytelling without being too literal, or too metaphorical. They live on IBMblr, IBM’s Tumblr page designed for a teenage but tech-savvy audience.
Since 1993, IBM has held the record for the most patents registered annually. To celebrate the 25th anniversary of IBM inventors’ patent leadership, we created a series of playful gifs to highlight 5 of 2017’s over 9,000 patents. The patents (controlling self-driving cars, simplifying blockchain transactions, etc.) are very technical, so the gifs do a lot of complex storytelling without being too literal, or too metaphorical. They live on IBMblr, IBM’s Tumblr page designed for a teenage but tech-savvy audience.
Since 1993, IBM has held the record for the most patents registered annually. To celebrate the 25th anniversary of IBM inventors’ patent leadership, we created a series of playful gifs to highlight 5 of 2017’s over 9,000 patents. The patents (controlling self-driving cars, simplifying blockchain transactions, etc.) are very technical, so the gifs do a lot of complex storytelling without being too literal, or too metaphorical. They live on IBMblr, IBM’s Tumblr page designed for a teenage but tech-savvy audience.
Since 1993, IBM has held the record for the most patents registered annually. To celebrate the 25th anniversary of IBM inventors’ patent leadership, we created a series of playful gifs to highlight 5 of 2017’s over 9,000 patents. The patents (controlling self-driving cars, simplifying blockchain transactions, etc.) are very technical, so the gifs do a lot of complex storytelling without being too literal, or too metaphorical. They live on IBMblr, IBM’s Tumblr page designed for a teenage but tech-savvy audience.
Client: IBM
Creative Direction: Matthew Coleman and Nicole Narvaez
Art Direction: Marianna von Fedak
Social
Client: IBM
Creative Direction: Matthew Coleman and Nicole Narvaez
Art Direction: Richie Aguilar
Social
Client: IBM
Creative Direction: Matthew Coleman and Nicole Narvaez
Art Direction: Richie Aguilar
Social
Client: IBM
Creative Direction:
Matthew Coleman and Nicole Narvaez
Art Direction: Richie Aguilar
Social
Client: IBM
Creative Direction:
Matthew Coleman
and Nicole Narvaez
Art Direction: Richie Aguilar
Social