Patent Leadership 25th Anniversary

Patent Leadership 25th Anniversary

Patent Leadership

25th Anniversary

Since 1993, IBM has held the record for the most patents registered annually. To celebrate the 25th anniversary of IBM inventors’ patent leadership, we created a series of playful gifs to highlight 5 of 2017’s over 9,000 patents. The patents (controlling self-driving cars, simplifying blockchain transactions, etc.) are very technical, so the gifs do a lot of complex storytelling without being too literal, or too metaphorical. They live on IBMblr, IBM’s Tumblr page designed for a teenage but tech-savvy audience.

 

Since 1993, IBM has held the record for the most patents registered annually. To celebrate the 25th anniversary of IBM inventors’ patent leadership, we created a series of playful gifs to highlight 5 of 2017’s over 9,000 patents. The patents (controlling self-driving cars, simplifying blockchain transactions, etc.) are very technical, so the gifs do a lot of complex storytelling without being too literal, or too metaphorical. They live on IBMblr, IBM’s Tumblr page designed for a teenage but tech-savvy audience.

 

Since 1993, IBM has held the record for the most patents registered annually. To celebrate the 25th anniversary of IBM inventors’ patent leadership, we created a series of playful gifs to highlight 5 of 2017’s over 9,000 patents. The patents (controlling self-driving cars, simplifying blockchain transactions, etc.) are very technical, so the gifs do a lot of complex storytelling without being too literal, or too metaphorical. They live on IBMblr, IBM’s Tumblr page designed for a teenage but tech-savvy audience.

 

 

Since 1993, IBM has held the record for the most patents registered annually. To celebrate the 25th anniversary of IBM inventors’ patent leadership, we created a series of playful gifs to highlight 5 of 2017’s over 9,000 patents. The patents (controlling self-driving cars, simplifying blockchain transactions, etc.) are very technical, so the gifs do a lot of complex storytelling without being too literal, or too metaphorical. They live on IBMblr, IBM’s Tumblr page designed for a teenage but tech-savvy audience.

 

Since 1993, IBM has held the record for the most patents registered annually. To celebrate the 25th anniversary of IBM inventors’ patent leadership, we created a series of playful gifs to highlight 5 of 2017’s over 9,000 patents. The patents (controlling self-driving cars, simplifying blockchain transactions, etc.) are very technical, so the gifs do a lot of complex storytelling without being too literal, or too metaphorical. They live on IBMblr, IBM’s Tumblr page designed for a teenage but tech-savvy audience.

 

Client: IBM

Creative Direction: Matthew Coleman and Nicole Narvaez 

Art Direction: Marianna von Fedak

Social

Client: IBM

Creative Direction: Matthew Coleman and Nicole Narvaez 

Art Direction: Richie Aguilar

Social

Client: IBM

Creative Direction: Matthew Coleman and Nicole Narvaez 

Art Direction: Richie Aguilar

Social

Client: IBM

Creative Direction:

Matthew Coleman and Nicole Narvaez 

Art Direction: Richie Aguilar

Social

Client: IBM

Creative Direction:

Matthew Coleman

and Nicole Narvaez 

Art Direction: Richie Aguilar

Social

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See some more of my work.   

Contact me by email or on LinkedIn.



See some more of my work.   

Contact me by email or on LinkedIn.