The Cloud I Want
The Cloud I Want
For many business leaders and CTOs, their current cloud can’t do everything they need it to do. But IBM Cloud can. This campaign, which aired during the 2019 Masters, asked one simple question: What’s your ideal cloud? An I-need-it-now stream-of-consciousness voice, slightly surreal visuals and symmetrical hero-focused compositions brought the answer to life: IBM Cloud. Expect more from your cloud.
For many business leaders and CTOs, their current cloud can’t do everything they need it to do. But IBM Cloud can. This campaign, which aired during the 2019 Masters, asked one simple question: What’s your ideal cloud? An I-need-it-now stream-of-consciousness voice, slightly surreal visuals and symmetrical hero-focused compositions brought the answer to life: IBM Cloud. Expect more from your cloud.
For many business leaders and CTOs, their current cloud can’t do everything they need it to do. But IBM Cloud can. This campaign, which aired during the 2019 Masters, asked one simple question: What’s your ideal cloud? An I-need-it-now stream-of-consciousness voice, slightly surreal visuals and symmetrical hero-focused compositions brought the answer to life: IBM Cloud. Expect more from your cloud.
For many business leaders and CTOs, their current cloud can’t do everything they need it to do. But IBM Cloud can. This campaign, which aired during the 2019 Masters, asked one simple question: What’s your ideal cloud? An I-need-it-now stream-of-consciousness voice, slightly surreal visuals and symmetrical hero-focused compositions brought the answer to life: IBM Cloud. Expect more from your cloud.
Client: IBM
Creative Direction: Dustin Duke and Jon Wagner
Art Direction: Gina Whitt
Film, social, digital
Client: IBM
Creative Direction: Dustin Duke and Jon Wagner
Art Direction: Gina Whitt
Film, social, digital
Client: IBM
Creative Direction: Dustin Duke and Jon Wagner
Art Direction: Gina Whitt
Film, social, digital
Client: IBM
Creative Direction:
Dustin Duke and Jon Wagner
Art Direction: Gina Whitt
Film, social, digital
Client: IBM
Creative Direction:
Dustin Duke and Jon Wagner
Art Direction: Gina Whitt
Film, social, digital