BeAlive is a new kind of media platform and ecommerce brand built for millennials who love being outside but don’t necessarily belong to the traditional crunchy day hike demographic. The content on BeAlive is geared toward anglers, hunters, climbers, and conservationists – and largely contributed by them as well.

In tandem with the visual identity and design, I developed the brand manifesto, voice, and point of view, and created the “Born For This” tagline.