For many business leaders and CTOs, their current cloud set up isn’t doing what they need it to do. But the flexible, highly compatible IBM Cloud can do all that and more.

This campaign, which debuted during the 2019 Masters tournament, reminds those business leaders that they should expect more from their cloud. With an urgent stream-of-consciousness script, slightly surreal visuals, and symmetrical hero-focused compositions, this series of spots stood out from the noise of tech marketing at the time, and allowed us to pose one simple question: What’s your ideal cloud? Then, we answer it: The IBM Cloud, of course.