Instagram Parental Approval
When Instagram moved to support federal legislation that puts parents in charge of teen app downloads, we were asked to create the campaign, which includes this spot, and D/OOH, and social posts.
The messaging clearly explains the issue and states: teens under 16 shouldn’t be able to download apps from app stores without parental permission, and Instagram wants to work with Congress to pass federal legislation that gets it done.
Meta
Creative X
Film, D/OOH, print, social, web, digital