We were asked to create a short video to introduce the world to Meta’s brand new AIs, which would be unveiled at Meta Connect 2023.

The video needed to get lot of information across: the AIs are played by celebrities, including Tom Brady, Kendall Jenner, Paris Hilton, Dwyane Wade, Snoop Dogg, Charli D’Amelio, MrBeast, Chris Paul, Naomi Osaki, Roy Choi, and more. And each AI has a different interest or area of expertise – for example, Tom Brady is Bru, the sports expert, Paris Hilton is Amber, the true crime buff, Kendall Jenner is Billie, your big sister. And lastly, people can chat with these AIs within WhatsApp, Instagram, and Facebook.

The video we created debuted during Mark Zuckerberg’s keynote address (it starts about 23 minutes in). It playfully but succinctly introduces you to each AI character and what their personality and specialty is. We also created social videos for each celebrity to post to their Instagram accounts, unveiling their own unique Meta AI character. The New York Times, Variety, Fortune, The Guardian, and more, all covered the AI announcement.

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