Held every year in Barcelona, Mobile World Congress is a technology convention packed with busy tech people from all over the world – and they all need a ride to the convention center. So, we gave them one.

For this social content series for IBM MobileFirst, we approached some of our favorite influencers, thought leaders, and tech industry veterans, paired them up, and gave them a lift. While we drove them to the conference in the back of our custom IBM Mobile Ideas van, they held court on the current state of mobile technology. We filmed these insight-filled, off-the-cuff conversations, edited them down, and posted them to IBM’s social channels – making IBM’s coverage of Mobile World Congress as mobile as it gets.